NATASHA CASE | Under 30
NATASHA CASE
NATASHA CASE
NATASHA CASE
NATASHA CASE
NATASHA CASE NATASHA CASE NATASHA CASE NATASHA CASE NATASHA CASE NATASHA CASE
NATASHA CASE

Natasha Case is from a creative family.  Her father is an architect and her mother is a animator.  A Los Angeles native, she attended University of California – Berkeley as an undergraduate student where she followed in her father’s footsteps.  An architecture and double minor in City & Regional Planning and Italian Studies, Natasha’s college career was busy, to say the least. Natasha furthered her studies at UCLA where she pursued her Masters of Architecture and after graduating, worked as an intern at Walt Disney Imagineering in Hotel and Master Planning.

Natasha isn’t a stranger to finding creative ways to have conversations.  Once returning home from work she would spend time making ice cream sandwiches and naming them after famous architects and architectural movements.  The ice cream sandwiches took on a much bigger role than just a tasty dessert but became an opportunity to give her peers a yummy comic relief in spite of layoffs and further impending cutbacks.  Her kitchen co-worker and business partner Freya was helping in the kitchen and putting the numbers to a business concept, which today is known as Coolhaus.

On the bio, we’re named after Rem Koolhaas, one of my favorite architects and interdisciplinary thinkers, and Bauhaus, the minimalist design movement of the 20′s and 30′s.

The creative concepts moved out of the kitchen and onto the computer when Natasha bought a beat up postal van on Craigslist, sounds like a good documentary, right?  The team established the company name, Coolhaus after an architect Rem Koolhaas, one of Natasha’s favorite architects and interdisciplinary thinkers, and Bauhaus, the minimalist design movement of the 20′s and 30′s.  Coolhaus was an inspired name after noticing the ice cream sandwiches looked like tiny cold houses.  With gas in the tank, the cookies baked and the ice cream made, the team hit the road.  The first event, the Coachella Valley Music Festival, welcome their barely driveable postal van to serve their product to an audience of 100,000.  Natasha got creative and utilized the world of social media to get the word out.  Over the course of the festival not only did they sell the cool treats but built a loyal following and returned home to an audience of viral press, a strong social media following and most important an eager food audience.

Since then Natasha and Freya haven’t slowed down.  Once one truck is today now a national fleet including mobile desserts in Los Angeles, New York City, Austin, Dallas and have expanded into storefronts and are found in over 1,000 gourmet markets, including Whole Foods and Sprouds.  What started out as a creative conversation starter and much needed smile for friends has turned this innovative dessert concept into a thriving business.

Today Natasha works as the CEO creating new product opportunities, developing relationships and is sharing the message with college students that a good idea can turn into a life-long passion and business.

2012/13

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